Wake up, squeeze in some exercise
Open your laptop and tackle the inbox, plan meetings & events with customers for the coming days
Jump in the car and meet with one of your fellow FEV BDEs
Meet with customers, prioritise SF opportunities and craft tap optimisation increasing mix in venue.
Bite of lunch at a customer’s venue. Complete some admin and strategise for the afternoon’s meetings during lunch trade.
Back out with customers, spend some time selling in our new Craft Rotational Tap Program
Run a staff education session with a venue’s staff. We’d normally focus on a comprehensive Beer 101 course highlighting how beer is made, followed by a comprehensive tasting
Wrap up the training and get some more admin done. Squeeze in some research on craft beer trends, new products and beer styles.
Arrive at another venue and prepare for a bar shout or tap-takeover! Spend time with both bar staff and consumers running tastings of new products. A great way to get consumer trial and expose drinkers to our brands.
Finish the day